Meet up with the New eharmony Logo Design

Meet up with the New eharmony Logo Design

History is really a funny thing. Seventeen years ago today we arrived to the internet dating party. And now we had been among the first to exhibit up (but we were fashionably very very early). That’s as soon as we first began making relationships that are lifelong. Additionally the remainder ended up being history, as the saying goes. But let’s speak about that history because whom does not love a fantastic love tale?

For the past 17 years we’ve been devoted to evolving our service—using new information and research to help keep our matching algorithms regarding the edge that is cutting. Although we worked difficult to blaze a path into the online dating sites globe, our logo design and brand name appeared to often be playing catchup.

In 2000 we initially created a logo—but that is lowercase had been the belated 90s so we remained finding out just exactly just what e-mail intended so we had been a little awkward in chiseling down our artistic identification.

5 years later, we highlighted the ‘e’ and the’ that asian dating site is‘h distinctive colors and capitalized the ‘H’. (Bold move when it comes to time)

After which this year, we removed the line that separated the ‘e’ additionally the ‘H’. Absolutely absolutely Nothing ended up being getting back in our means. Not really a line.

In 2014 we revealed our colors that are true making our logo design color uniform—just one color we called “eHarmony blue”. It had been a hue that may make just about anybody yawn, however in a simple method. It absolutely was pleasant.

Let’s keep in mind about our icon logo—an “eH” that phonetically struggled to outshine it is more negative counterpart, “meh”.

It absolutely was in 2016 as soon as we come up with a brilliant team of creatives to aid consider an even more thoughtful method to provide ourselves to your globe. We began with brand attributes. It was an activity, without a doubt, but really worth it! This venn diagram is sort of like our foundation.

As shown when you look at the diagram, our business is an ongoing company recognized for the technology behind love, so when overlapped, we could produce connections.

We dug deeper into this, and discovered those two characteristics as faculties that guide tone that is our overall design.

Next, we started our research. Different design studies assisted us set guidelines when making not merely the logo design, nonetheless it aided determine our brand new brand name colors, fonts, and feel.

They do say history has a tendency to duplicate it self. Having said that, our brand identity and logo goes returning to the basic principles.

And, after months and months of anxious expectation, we finally are revealing it to your globe today, conveniently on our 17 th anniversary. Or perhaps is it birthday celebration? In any event, we’re excited!

*Side note, If only I really could explain to you just just how numerous logos we designed, then again you may judge us to be wildly passionate, nerdy, enjoyable, and merely plain excited to redesign our logo design and provide it towards the globe!

The things I love many about it logo is it is therefore versatile. And now we actually hope that this brand brand new colorful new symbol of ours resonates with everybody else.

Finally, that will help you comprehend the idea behind our design, the following is our logo that is official intro

Today, eharmony reveals a redesign of their logo design plus it’s making an incident for lowercase. Just how we find love has changed considerably within the last twenty years and also the brand new visual identity reflects that evolution, being a forward-thinking, human-centered relationship business.

Remaining real to its core, the name brand is written in a font this is certainly hot. a powerful heart shines above it, illustrating the insights, expertise, and experience we bring to creating suitable relationships. Together, they combine to represent the worth we help create—love and science operate better together.

Autor: Nikol Matejickova

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